The $39 billion executive search industry hasn't fundamentally changed in 50 years. AI just changed everything. Force was built to be what comes next.
The old model scales linearly: more revenue requires more headcount, more partners, more overhead. Margins compress as the firm grows. The work is expensive, slow, and opaque. Clients have tolerated it because there was no alternative. There is now.
AI doesn't replace the judgment in executive search. It replaces the labour. That's the distinction the entire industry is missing.
Every executive search has two components: process and judgment. Process is sourcing, screening, scheduling, summarising — 70-80% of the work. Judgment is assessing cultural fit, leadership credibility, board dynamics, succession risk — the 20% that truly matters. AI makes process nearly free. Human judgment becomes more valuable, not less.
Force is not a search firm that uses AI tools. Force is an AI-native operating system for executive search, with human expertise precisely placed where it creates irreplaceable value.
The three-layer model is what makes Force structurally different from every existing player — both legacy firms and AI recruiting tools that focus on volume hiring, not senior leadership.
The revenue roadmap runs from €3M to €30M over three years, with acquisitions accelerating every stage. The exit story runs further — a technology-positioned firm with recurring revenue and a proprietary data layer commands a fundamentally different multiple than a boutique search shop.
Legacy search firms have one moat: partner relationships. Force is building six. Each one compounds over time. Together they create a position that is structurally difficult to replicate.
Force is not just a search firm. It's a delivery engine that can absorb legacy search capacity, upgrade it with AI, and operate it at dramatically better economics. The buy & build thesis is the next chapter.
Force was built to lead it. The question is who builds it with us.
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